Facebook Advertising Strategies For Local Marketing

Facebook is currently the most traffic oriented site after Google as per Alexa Ranking. If you want to have an effective campaign, you need to forget about selling directly via Facebook ads. This isn't to say desktop ads aren't important, but mobile is simply where more people are spending more of their time (which makes it more important). For example, lookalike audiences and custom audiences can be very effective, precise ways to get your video ads in front of the users that are most likely to appreciate them.

The fact is that social media is like any other marketing tool and may not be right for every business. Because when done right with the proper Facebook advertising strategy, they can change your business. Ensure you've given yourself enough time to collect meaningful learnings that truly inform targeting parameters.

In summary, they have created this phase to let advertisers know that when you launch a new ad set it takes Facebook's algorithm a specific amount of time and budget to figure out who to best serve your ad to. After a campaign goes live, every business owner must likes to dive into all the available information to measure and optimize the performance of the campaign.

Next, select the Ad Set icon and facebook ads optimization click on Choose a conversion event” under Optimize For a Conversion. You can use these newfound learnings about your audience to create even more targeted ads and craft messages that you know will connect with your prospective customers.

Facebook offers a range of tools and features to monitor and optimize the performance of your campaigns, ad sets and ads. If you have other PPC or email marketing campaigns that have performed well, start by using those pieces in your Facebook advertising strategy.

Custom Audiences - Facebook custom audiences are those that are created from people who have engaged with your content or visited your website in the past. This will allow you to create better ads for more targeted audiences that you can nurture effectively.